Surat, Gujarat
5+ years
Full-time
• Set up and manage GTA Funnels, Google Tag Manager (GTM) tags, triggers, and event tracking for data accuracy.
• Implement and validate Schema Markups (JSON-LD / Microdata) to enhance SERP appearance and rich snippets.
• Conduct comprehensive website audits (crawl issues, indexation, site speed, mobile usability, Core Web Vitals).
• Handle redirection strategies (301, 302, canonicalization) and resolve crawl errors to maintain link equity.
• Optimize for AE, GE & LLM (AI, Generative, and Language Model) search systems ensuring content discoverability.
• Execute detailed on-page optimization (meta tags, header tags, internal linking, keyword placement, alt attributes).
• Perform keyword research, mapping, and content optimization aligning with search intent and user journey
• Conduct keyword gap analysis and competitor analysis to identify opportunities for ranking improvements.
• Optimize existing content for EEAT (Experience, Expertise, Authority, Trust) to boost credibility and performance.
• Develop and execute backlink generation and guest blogging strategies through ethical white-hat techniques.
• Manage Web 2.0 & Web 3.0 properties for authority stacking and brand footprint enhancement.
• Plan, create, and maintain micro sites for local or niche SEO targeting.
• Optimize Google My Business (GMB) profiles with accurate business information, reviews, and geo-tagged posts.
• Implement local SEO strategies, including NAP consistency, local citations, and region-specific content.
• Stay updated with Google Algorithm Updates (Panda, Penguin, Hummingbird, RankBrain, BERT, etc.) and adjust strategies proactively.
• Use analytical tools (GA4, GSC, SEMrush, Ahrefs, Screaming Frog, etc.) to track KPIs, site health, and keyword performance.
• Collaborate with developers, designers, and content teams to ensure SEO best practices are integrated at every level.